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Campaign Data Reporting2
Step 1: Overall Channel Being Reported
Website
Campaign Settings
Definition
*
Was this owned, paid, earned or shared?
Select definition...
Owned
Paid
Earned
Shared
Channel
*
What was the distribution channel?
Select channel...
Display
Event
OOH
Print
Search
Social
TV
Video
Web
Step 2: Add Specific Items
+ Add Item
Submit Campaign Data
Item
Remove
Start Date
*
What is the start date of the reporting period?
End Date
*
What is the end date of the reporting period?
Objectives
Vertical
If applicable, what Clemson Elevate pillar did this item support?
Select vertical...
Student Experience
Double Research
Community
Campaign Type
*
What was the primary goal of this piece?
Select type...
Awareness
Engagement
Conversion
Campaign Objective
*
What were we optimizing toward?
Select campaign type first...
Placement
Location Latitude
Latitude coordinate of the location.
Location Longitude
Longitude coordinate of the location.
Publication
*
What platform or publication did this appear on?
Creative
Subject
Brief description or headline of the content. IE: person's name
Creative
Upload an image or screenshot of the creative.
Metrics
Impressions
Number of times the content was displayed.
Reach
Number of unique users who saw the content.
Engagements
Total interactions (likes, comments, shares).
Clicks
Number of clicks on the content.
Cost ($)
Total spend for this campaign item within the given reporting period.
